At the beginning of the year, Jeff received a personalized calendar from a vendor. We both thought this was a bit of an odd choice for a grown man. When is the last time anyone over 13 got excited about seeing their name spelled out in letters made of flamingos (May) or fireworks (January)? We’re all familiar with the power of mail-merge by now, and the personalization bloom is off the rose. Way off, given how much it’s abused by emailers who are lazy (“Dear Mommy Blogger”) or too quick with the trigger finger (“Dear <name>”).
But here’s a tip. If you are going to distribute a personalized calendar, one that says “Designed and produced especially for … ” at the bottom of every page in addition to the flamingos and whatever the heck?
You might want to make sure you are spelling the person’s name right. Or else he and his wife are going to laugh at you for an entire year, because his name is not JEFFERY.
One-oh-one, folks.
